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๐Ÿ“ˆ The Growth Playbook

Learn how to grow your business through actionable strategies, techniques, hacks, and modern tools.

Class Curriculum


  Welcome
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  ๐Ÿ” Researching Your Market
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  ๐Ÿ‘ฅ Defining Your Audience
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  ๐ŸŒ€ Creating Your Digital Business Strategy
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  ๐Ÿšน Creating Your Brand Strategy
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  ๐Ÿšน Developing Your Brand Assets
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  ๐Ÿ’ป Creating your Web Experience
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  ๐Ÿ† Developing Your Sales Strategy
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  ๐Ÿ›’ Designing Products & Service Offers
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  ๐ŸŒ€ Creating Your Content Strategy
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  ๐ŸŒ€ Creating Your Campaign Strategy
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  ๐Ÿ’Ž Developing Your Content
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  ๐Ÿ“Š Managing Your Data Analytics
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  ๐ŸŽ‰ Developing Awareness Campaigns
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  ๐ŸŽ‰ Developing Lead Generation Campaigns
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  ๐ŸŽ‰ Developing Re-targeting Campaigns
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  ๐ŸŽ‰ Developing Pitch Campaigns
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  ๐Ÿ“ˆ Growing with Email
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  ๐ŸŽ› Optimizing Your Campaigns
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  ๐Ÿ’ธ Increasing Customer LTV
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  ๐Ÿงจ Scaling Strategies
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Your Instructor


Cameron Roe
Cameron Roe

For the past 6 years Iโ€™ve been working as a Web Designer, Product Manager, and Growth Consultant with expertise in web technologies, online marketing, startups, and product development. I graduated from Berklee in Boston with a degree in Electronic Production and Design. I'm incredibly passionate about helping startup teams grow their brand.


๐Ÿ“ˆ Fuel Your Business Growth


The Growth Playbook is our flagship course and acceleration program to fuel the growth of a venture. We've packaged all the strategies, tools, resources, and tips into a single repository to maximize the success of our customers.

We're always adding more content to the program and we're committed to the success and growth of each venture. In this course, you'll find premium content you can use to grow your venture well into the millions and make a big impact in the marketplace.

This program is not only about financial success, but about investing in your market positioning and impact. We help you create a brand and leverage modern market strategies to communicate that brand in new ways that the market has not seen before.

๐Ÿ“Š Personalization At Scale


What if there was a way to manage your campaigns AT SCALE with a strategic growth framework?

You could draft stories, prioritize messaging, collaborate on media, and automate omni-channel content to your audience segments all with clear reporting.

True growth is about building a brand with a hierarchy of stories.

Your top most story is your Brand Story. This story is the story that addresses the broad overall AWARENESS message of your brand and how that speaks to your target audience. What the promise is and what your core message is.
The stories under that are Campaign Stories. The campaign stories are stories which are really focused more on the specific needs of customers, the goals and desires they have and they are kind of like riding the waves of the seasons. They follow thematic, on-going stories and messaging which keeps your audience engaged with your bigger brand story.

Every channel has a format and structure for your stories and in this course we cover how to craft your messages using stories to promote a compelling message to your audience.

Cameron helped us acquire hundreds of new leads for our pre-launch campaign. He was great help!

- Fred, Growth Manager @ HomeShare

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long does it take to get results?
Results depend on many factors both in and outside of the program. Typically you should be prepared to go through the program and give it at least 90 days. You should allow optimize your campaigns following the strategies in the program and you should begin to see results from your efforts. Results will improve over time and it is highly recommended to follow the optimization methods we outline in the program.

Get started now!